"Business does not prosper by the web alone. Internet marketing is more than just getting information on your web site - even if your web pages are perfect! If you want your web site to achieve goals, it must be supported by a network of services."
- McAlpine, R. (1999). Web World Wizardry. Wellington: Corporate Communications

The purpose of internet marketing is to increase sales through providing a network of services. Services that add value by improving, transforming and /or redefining business.

elogica will compile and maintain internet marketing for a business. There are many aspects of this service, including e-zine's (newsletters, product announcements, etc.,), subscription lists, advertising, search engine registration & optimisation (SEO), etc., as well as covering relevant events that are tailor made to each business.