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| elogica
services: eCommerce strategy/ web design |
·
elogica
services
main page |
“I
want to use the Internet to market our products / business”
“How do I increase our sales?”
“How
can I use the Internet to market our products / services?”
"How
do I get repeat business from my site"
"I am thinking about having a web site for my business, but don't
know where to start"
"I'm not web savvy"
"I'm too busy, my focus is not in this area, I need someone who know's
what to do"
"We already have a web site, it looks good, but I feel it could work
better for us"
"How
do I bring people to my site"
Why you should be choosey about who designs your web site
It is important to understand that a website is an arm to business, in some cases the only arm, and should be geared for efficiency, effectiveness and profitability.
This
short article
is written in Layman's terms and is explanatory in addressing these types
of issues.
The following model explains the ten components of Business Value
of
e-Commerce.
|
The
organisation
|
Source of Business Value |
| · Improve it | ·
product promotion · new direct sales channel · direct savings · time to market · customer service · brand image |
| · Transform it | ·
technological and organisational learning · customer relations |
| · Redefine it | ·
new product capabilities · new business models |
Figure
2. The ten components of Business Value of e-Commerce.
Bloch et al. (1996, cited in Whiteley, 2000) : Whiteley, D. (2000) e-Commerce
Strategy, Technologies and Applications. London: McGraw Hill.